About
I spent 23 years in the military, where discipline, resilience, and leadership weren’t just words they were survival. From the harshest environments to the toughest challenges, I learned what it means to dig deep, to keep going when everything in you says stop, and to push far beyond what you thought possible. Those lessons shaped me.
When I left the military, I wasn’t done with testing myself. I stepped into the world of endurance sport, chasing a new mission: Ironman. My first Ironman was a reality check. It was brutal, humbling, and it taught me more about myself than I could have imagined. But I didn’t stop there. By learning, refining, and applying the same principles that carried me through my military career, I managed to cut 2 hours and 50 minutes off my Ironman time proof that progress comes with the right mindset, structure, and support.
Now, I’m building something bigger, an organisation fuelled by passion, built on those lessons of resilience, and designed to help others break through their own barriers. Because here’s the truth: this isn’t just for me. This is for anyone.
You don’t have to be a soldier, an athlete, or a professional. You just have to start. Everyone begins somewhere, and with the right guidance, anyone can achieve more than they ever thought possible.
My Story: From Soldier to Ironman
A journey built on discipline, resilience, and 23 years of endurance experience.
Triathlon
• First full Ironman: Copenhagen – finished in 13:55
• Second full Ironman: Estonia – finished in 11:07 (a 2 hour 48 min improvement)
• Third full Ironman: Wales – finished in 12:57 despite multiple jellyfish stings and mechanical bike issues
• Completed multiple 70.3 Ironmans with consistent experience gained each time
• Not naturally gifted, started late in triathlon which helps me connect with athletes who are also learning and progressing step by step
Run
• Over 24 years of running experience, starting from the age of 16
• Running has always been the foundation of my endurance and performance
• Built consistency and resilience over decades of training and racing
Swim
• Started swimming only 6–7 years ago, committed to serious training in the last 2 years
• Understands the frustrations of learning to swim later in life unlike lifelong swimmers who can’t always explain the process
• Teaches swimming with empathy and practical methods that make sense to beginners and late starters
• Knows the common mistakes, breakthroughs, and real challenges people face in the water
Mindset
• 23 years of military service, built on hardship, resilience, and adversity
• Experience in pushing through mental and physical barriers daily
• Applies military-tested mindset techniques to sport and life
• Focused on building resilience, discipline, and the ability to overcome setbacks